Master in Strategic Marketing & Communications (MSMC)

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From execution to direction. Find your path in strategic marketing.

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The Master in Strategic Marketing & Communications is designed for those who want to move beyond doing and start deciding. Created for creative and analytical minds, the program equips you to design meaningful strategies, shape credible brand narratives, and lead marketing and communication initiatives with clarity and purpose in a global context.

Duration:

1 year (60 ECTS)

Format:

In person

Language:

English

Next Intake:

September 2026

Location:

Madrid & Washington D.C.

Why Join Advantere’s MSMC Experience?

Innovative Teaching Methods
Learn through Project-Based Learning with real companies while developbecomeegic and creative thinking. The Advantere Stack adds identity-building courses that shape who you become as a purpose-driven leader.
Strengthen your strategic, creative, and managerial abilities, combining marketing insight, storytelling, and leadership to design impactful communication strategies.
Immerse yourself in a truly global experience connecting Europe and the Americas. Study in Madrid, engage with Georgetown University, and join a multicultural class of over 30 nationalities.
Social Impact
Learn to design marketing and communication strategies that go beyond profit, driving innovation, inclusion, and positive change for organizations and society.
Receive personalized mentoring from professors and industry experts who help you define your goals, develop your strengths, and connect with top career opportunities.
Gain hands-on experience through extracurricular internships with leading global companies. Apply your knowledge in real-world contexts and build the foundation for an impactful career in marketing and communications.

For students, by students

simon

I’ve learned how to engage with different cultures, which is particularly exciting in the International Management Master’s program at Advantere. The diversity here offers a rich international experience, allowing me to interact with and learn from people from various cultural backgrounds.

MIM Graduate,
Germany

ana

The PBL process at Advantere is both challenging and rewarding. From researching industries to developing real strategies, every step pushes you to think critically and adapt. The most valuable part is working with real companies—seeing them engage with our solutions, ask tough questions, and challenge our thinking makes the experience truly impactful. It’s a learning process that feels real, because it is.

MIM Graduate,

Spain/China

elian

Being part of the first generation selected from Advantere School of Management, has been an honor and a privilege that I will always treasure. This journey would not have been possible without the unwavering support of my family, friends and mentors. I am deeply grateful to my professors and Advantere team, who have imparted invaluable knowledge and guidance throughout this transformative year.

MIM Graduate,

Mexico

Our Campus

Your Learning Space in Madrid

We are located in Madrid’s Chamartín district, within the new Campus Arrupe. This modern urban campus hosts up to 1,000 students from Comillas, Deusto, and Advantere, offering an innovative environment with coworking spaces, advanced labs, collaborative learning areas, and rest zones.

The campus is easily accessible by metro, train, or bus, and includes facilities designed to ensure full accessibility, such as easily accessible main entrance, accessible restrooms on each floor, and special elevator access to the cafeteria.

Your Next Opportunity to Connect

Great things are on the way. Our next online events will be announced shortly. Don’t miss them!

Master’s FAQs:

Are internships included in the program?
The program only includes extracurricular internships.
Yes, as an official degree, it grants access to doctoral studies (PhD programs)

Innovative Learning

We ensure our educational approach is always forward-thinking and adaptive.

Project-Based Learning

PBL is an immersive learning experience that connects students with real companies and organizations to solve real-world challenges. This hands-on approach builds critical thinking, collaboration, and problem-solving skills, equipping graduates with a portfolio of achievements that make them stand out in the job market.

Capstone Project

Capstone Projects are the ultimate showcase of knowledge and skills, applying learning to real challenges. Highly valued by employers, they highlight problem-solving, analytical abilities, and teamwork, giving graduates a competitive edge in the job market.

Tech Academy

Through hands-on training and tools tailored to each master’s program, students gain the digital skills top employers demand. From data analytics to emerging technologies, Tech Academy empowers future leaders to thrive in a fast-changing, tech-driven global economy.

International Experience

Georgetown University

Zurich

This experience focuses on sustainability, social impact, and ethical leadership, equipping future professionals with a conscious approach to business.

Through our strategic partnership with Georgetown University, all students participate in an immersive residency in Washington, D.C.

Exclusive International Module in Zurich Finance students benefit from an exclusive international module in Zurich, one of the world’s top financial hubs. This specialized course, Global Finance, offers a deeper understanding of financial ecosystems, innovation, and the evolving landscape of global markets.

What to expect:

  • Engaging masterclasses with industry leaders.
  • Visits to major global institutions like the IMF and World Bank.
  • The chance to pitch your impact project to a panel of experts.

What you’ll get:


  • Official Certificate from Georgetown University
  • +10 Top Experts
  • 
+20 Masterclasses

What to expect:

  • Learn from experts shaping the future of finance.
  • Get firsthand exposure to one of the most advanced financial ecosystems.
  • Discover how innovation is transforming the industry.

Get all the details about the Advantere Master in Strategic Marketing and Communications

Study Plan

Personal & Team Leadership

3 ECTS

Ethics & CSR

3 ECTS

Tech Academy

3 ECTS

Strategic Management

3 ECTS

Strategic Marketing

6 ECTS

Responsible Marketing

3 ECTS

Market Based Innovation

3 ECTS

Strategic Brand Management

3 ECTS

Neuroscience

3 ECTS

Consumer Behaviour

3 ECTS

Evidence-based Marketing

3 ECTS

Communications Strategy

6 ECTS

Content Creation

3 ECTS

Crisis Management

3 ECTS

PR & Events Managemnet

3 ECTS

Advanced Digital Marketing

3 ECTS

B2B Client Management

3 ECTS

UX Design

3 ECTS

Omnichannel Management

3 ECTS

Master's Thesis (Capstone Project)

6 ECTS

Faculty

Jaime Castelló
Associate Dean

Director of the Master's in Strategic Marketing & Communications

Jaime Castelló DBA

Be an impactful player in the business world.

41% OF ALL CREDITS ARE TAUGHT BY INTERNATIONAL FACULTY

76% PRACTITIONERS

56% PHD PROFESSORS

8 DIFFERENT NATIONALITIES

Ángela Sánchez González

Associate Professor (PhD)

Ángela Sánchez González

Asset Management and Behavioral Finance

Antonio Del Campo De los Santos

Associate Professor (Bachelor’s Degree)

Antonio Del Campo De los Santos

Global Finance Markets and its Regulation

Borja Oyarzabal Alonso

Associate Professor (Bachelor’s Degree)

Borja Oyarzabal Alonso

Private Equity and Impact Investing

Consuelo Benito Olalla

Associate Professor (PhD)

Consuelo Benito Olalla

Ethics, Sustainability and Society

David Tercero Lucas

Associate Professor (PhD)

David Tercero Lucas

Tecnología de Blockchain / Blockchain Technology

Elvira Bobillo Carballo

Associate Professor (PhD)

Elvira Bobillo Carballo

Monetary Policy and Economic Analysis / Global Finance Markets and its Regulation

Francisco Gómez Casanova

Associate Professor (Bachelor’s Degree)

Francisco Gómez Casanova

Big Data & Artificial Intelligence in Finance / Quantitative Methods in Finance

Gabriel Rodríguez Garnica

Associate Professor (PhD)

Gabriel Rodríguez Garnica

Blockchain Technology

Gonzalo Gómez-Bengoechea

Full Time Professor

Gonzalo Gómez-Bengoechea

Economics / Monetary Policy and Economic Analysis

Guillermo Corredor Vegas

Associate Professor (Bachelor’s Degree)

Guillermo Corredor Vegas

Maths, statistics and business analytics / Quantitative Methods in Finance / Fixed Income Derivative

Ignacio Prieto Funes

Associate Professor (PhD)

Ignacio Prieto Funes

Portfolio Management

Inge Birkbak Larsen

Associate Professor (PhD)

Inge Birkbak Larsen

Entrepreneurship

Jaime Fernández Cerezo

Associate Professor (Bachelor’s Degree)

Jaime Fernández Cerezo

Fintech and Banking Disintermediation / Digital Banking

Javier López Bernardo

Associate Professor (PhD)

Javier López Bernardo

Asset Management and Behavioral Finance

Jorge Aracil Jordá

Associate Professor (PhD)

Jorge Aracil Jordá

Project Finance

Jorge Martín Hidalgo

Associate Professor (PhD)

Jorge Martín Hidalgo

Global Finance Markets and its Regulation / Assets / Master´s Thesis

Juan Ayora Aleixandre

Associate Professor (Bachelor’s Degree)

Juan Ayora Aleixandre

Monetary Policy II and Banking

Luba Schoenig

Associate Professor (Bachelor’s Degree)

Luba Schoenig

Derivatives

Luis Manuel García Muñoz

Associate Professor (Bachelor’s Degree)

Luis Manuel García Muñoz

Quantitative Risk Management / Quantitative Methods in Finance

María Folqué González-Valerio

Associate Professor (PhD)

María Folqué González-Valerio

Ethics, Sustainability and Society

María Luisa Garayalde Niño

Associate Professor (PhD)

María Luisa Garayalde Niño

Financial Statements Analysis and Corporate Finance

María Luisa Mazo Fajardo

Associate Professor (PhD)

María Luisa Mazo Fajardo

Financial Institutions Management

Marta Echarri Pérez

Associate Professor (Bachelor’s Degree)

Marta Echarri Pérez

Fintech and Banking Disintermediation

Rafael Castellote Azorín

Associate Professor (PhD)

Rafael Castellote Azorín

Accounting Introduction / Financial Accounting / Financial Statements Analysis

Ramón Bermejo Climent

Assistant professor – PhD Level 1

Ramón Bermejo Climent

Financial Accounting, Bloomberg and Eikon

Ricardo Martins Gomez Pereira

Associate Professor (PhD)

Ricardo Martins Gomez Pereira

Hedge Funds & Real Assets

Robert Antonides Campos

Associate Professor (Bachelor’s Degree)

Robert Antonides Campos

Business management fundamentals

Santiago Daniel O´Davoren

Associate Professor (Bachelor’s Degree)

Santiago Daniel O´Davoren

Banking & Fintech / Asset Management & Alternative Investments / Quantitative Methods & Data Science

The different faculty categories reflected are established by the regulations of Universidad Pontificia Comillas

Our Master’s in Strategic Marketing & Communications brings together ambitious early-career professionals from diverse backgrounds, business, humanities, law, psychology, and engineering, creating a dynamic learning environment enriched by creativity and global perspectives.

Strategic Marketing &
Students Profile

We seek curious and creative individuals who are passionate about building meaningful connections between people and brands. Driven by purpose and innovation, our students combine analytical thinking with imagination to design strategies that inspire, engage, and drive positive impact worldwide. Learn more

simon

I’ve learned how to engage with different cultures, which is particularly exciting in the International Management Master’s program at Advantere. The diversity here offers a rich international experience, allowing me to interact with and learn from people from various cultural backgrounds.

MIM Graduate,
Germany

ana

The PBL process at Advantere is both challenging and rewarding. From researching industries to developing real strategies, every step pushes you to think critically and adapt. The most valuable part is working with real companies—seeing them engage with our solutions, ask tough questions, and challenge our thinking makes the experience truly impactful. It’s a learning process that feels real, because it is.

MIM Graduate,

Spain/China

elian

Being part of the first generation selected from Advantere School of Management, has been an honor and a privilege that I will always treasure. This journey would not have been possible without the unwavering support of my family, friends and mentors. I am deeply grateful to my professors and Advantere team, who have imparted invaluable knowledge and guidance throughout this transformative year.

MIM Graduate,

Mexico

Lead the future of marketing and communications with creativity, strategy and purpose.

Ready for What’s Next

Move beyond conventional approaches and learn to think, decide, and lead in complex environments. Through a hands-on learning journey with real challenges, the MSMC sharpens your strategic mindset, expands your global perspective, and prepares you to create meaningful impact across brands, organizations, and society.

We are dedicated to ensuring that you are not just academically prepared but also fully equipped to excel in your career.

Careers Center

Your Student Journey is a comprehensive process designed to guide you, from self-discovery to landing a job aligned with your purpose.We also offer specialized support to help non-EU students transition smoothly to life in Madrid.

+1000

Visibility of over 1,000 job opportunities throughout the academic year

20

Our graduates have worked in 18 different

18

An extended team of over 20 professionals, experts in various sectors, countries, and disciplines

Mentoring Program

During the year, students become part of a tailored mentoring experience, carefully matched with industry leaders based on their career aspirations and development goals. Our mentors come from diverse professional backgrounds, and include C-Suite Executives, Board Directors, Principals, and Managing Directors across various industries.

We kick off the process by working closely with each student to articulate their career objectives.

Our team diligently seeks out high-profile mentors whose expertise aligns seamlessly with the students’ goals.

Mentor and mentee engage in monthly sessions that provide invaluable insights to steer the student’s career and open doors to networking opportunities.

Collaborating Organizations

Our partner organizations

Be part of the transformation of management education by bringing real, demanding projects to our students—and helping them solve new and unexpected challenges.

Master’s FAQs:

Main Job Positions 
Brand Specialist, Business Analyst, Data Analyst, ESG Technician, Financial Analyst, Investment Banking Analyst, Project Manager, Recruitment Consultant, Sales Manager, Services Specialist, Strategy Consultant, Talent Transformation Consultant, Technology Consultant. 

Accenture 
Deloitte 
NTT DATA 
PwC 

28% of students in 2023 and 31% in 2024 started a job/internship in a different country from origin.

In a nutshell

Duration:

1 year (60 ECTS)

Format:

In person

Language:

English

Location:

Madrid – Washington D.C.

Next intake:

September 2026

Certification: 

Official Master's Degree *Pending official verification

Tuition fee: 

32.000 €

Working experience:

Recent graduates with 0-5 years of work experience

características-candidatos-MSMC

MSMC Admissions Process

Rolling Admissions: applications are open until all seats are filled. We recommend applying early.

linea-admissions-MREF

We believe that creativity and purpose should never be limited by financial constraints. At Advantere, we offer scholarships and funding opportunities to attract diverse, ambitious talent empowering future marketing and communications leaders to grow, innovate, and make a meaningful impact from the very start of their journey.

We can support you

Financial Aid

We offer a variety of scholarships and funding opportunities to attract and support diverse talent, empowering students to contribute to the Advantere community and beyond.

Learn more

Admissions helps yout with Visa, Health Insurance, Housing

Our Admissions team provides personalized support to help you settle in seamlessly.

Learn more

students
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Master’s FAQs:

Admission Requirements and Application-Process

Personalized support is available through the “Comillas Contigo” office, which manages a dedicated support program led by a social worker.

Master’s Degree in Strategic Marketing and Communiations
Tuition fee: € 32,000
Commitment fee: € 3,000
Three installments: € 9,667 (due on: July, October, and February)
*Final tuition fees will be adjusted based on the scholarship awarded.
Available Scholarships and Payment Plans

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